After a long anticipated and often rumored wait, Evy of California is proud to reveal Super Charged, a new take on Young Men's and Boy's fashion and tees. Along with the partnership of Hasbro and the Transformers brand, Disney's Mickey Mouse and HLL Design's new quirky characters, The Public Zoo, Evy has brought to market a fresh new take on the Young Men's and Boy's business. Evy brings innovation and new life to expand the current offerings in the same way it transformed the Girl's pads in all tiers of distribution. The line is focused on high quality, well merchandised, distinct and value-intense products that can drive sales and attract new customers at retail. Now partnered with Eve Covel, a cutting edge Young Men's and Boy's merchant, and Workhorse Studios, the premier art mind in the category, Evy has created a simple solution for existing and new customers to add freshness to the floor while applying financial models that increase profitability for the retailer and delivers top value to the customer.